Exerpt from "Le grand ménage" (L'alimentation Magazine)

Parfumer les tabous

Heureusement pour nos narines, et pour l'amour propre des personnes qui se sentent incommodées, le marché ne manque pas de propositions pour nous aider à contourner le problème, du moin lorsqu'il y a une véritable salle de bain. Parmi les plus récentes trouvailles, on remarque le neutralisant d'odeurs Just a drop de Prelam. Cette PME basée à Moncton, au Nouveau-Brunswick, propose en effet un produit non toxique, biodégradable, sans danger pour les fosses sceptiques.Tr/s facile à transporter, il est offert dans une petite bouteille plastifiée qui contient 15 ml d'une solution quasi-miracle, avec son emballage de voyage..

Moncton company, a breath of fresk air (Globe and mail)

Moncton business with an innovative bathroom air freshener has been named finalist in a national competition for new products.

The Canadian Council of Grocery Distributors management team of the Canadian Grand Prix New Products Awards has named Prelam Enterprise's 'Just a Drop' Magic Odor Neutralizer a Grand Prix finalist in the non-food category for 2004-05.

Prelam Enterprises, owned by Don Goguen and Luc Jalbert recently introduced the product promoting it as innovative and revolutionary. According to Jalbert "It is quite unlike traditional air fresheners."

Exerpt from "Balancing Act" (Canadian Grocer Magazine)

“Take air care products, for example. The niche has now become a battleground for Fortune 500 companies such as SC Johnson, along with plucky newcomers such as Prelam Enterprises Ltd., a Moncton, NB. company that develops and markets scented products for cars and homes. Prelam marketing manager Luc Jalbert explains : “The air care business is worth $130 million a year in Canada and grocery stores do 40% of it.” At SC Johnson's Toronto office, product manager Tara St. John notes that women buy 89% of the products and that scents come and go at the rate of 25 a year. Battles are being fought for the loyalty of the noses of the nation. Grocers are trophies in this market that, Jalbert says, is growing at 12% to 15% a year, driven by a desire for comfort. Soon Prelam will launch a product that Jalbert says, will revolutionize Canadians' bathroom habits.“

*Excerpt taken from Canadian Grocer Magazine - November 2004

Prelam getting a whiff of success (Telegraph Journal)

Moncton company hopes toilet freshener will be the next big thing among its air-care products. Moncton - Two Moncton entrepreneurs hope to make a big splash dealing with a subject that's generally taboo...

Sweet smell of succes (Atlatic Business Magazine)

Two entrepreneurs in Moncton, NB, have literally taken the time to smell the roses and are now parlaying the moment into a multi-million dollar business going head-to-head against...