the key to air care sales success is to make it part of the grocery shopping pattern

The fragrant results of an ACNielsen report on the product category for the 52 weeks ended October 1, 2005 support Mitrovich's observations. Overall sales shot ahead 12% over the past year to an all-channel total of $171,437,768. All-channel unit sales rose 5% to 57,229,185.

To explain these trends, Christa swirla, customer marketing manager with Reckitt Benkiser, states: "Launching new fagrances is key to keeping current customers involved within gategories and to attracting new customers as well".

Everybody stinks,that's not a putdown, just a fact of everyday life. And we devote a lot of time and money proving we don't.Canadians spent $144 millions on air freshners, including sprays, plug-ins, oils and, in the case of Procter and Gamble, a disc player that doesn't spin music, but scents, among them Shania Twain's wishes for Spring. The companies sugar-coat these products by using words like "disinfect" and "cleanse", but all customers really want is get rid of horrifying odours before someone else runs into them.

Unfortunatly, most air fresheners merely mask the underlying problem, and often run out of gaz before you do.......