Moncton man takes his new air freshner on the road
This is Luc Jalbert's $10 millions dilemna: how can he get people to talk about what they leave in the bathroom?
he answer, he believes, could transform his kitchen-table company into a $10 millions success story, almost overnight.
But only if this forty-years-old entrepreneur from Moncton , N.B., can get people talking that is.
His tool of choice: the toilet bowl. The location: Montreal Grand Prix, Manhattan's Square Garden or Toronto's Canada Day.
Businessman Luc Jalbert sets up toilet in Times Square to quiz New Yorkers on bathroom habits.
A Moncton based company is using some guerilla marketing tactics to take on air-care industry giants like Proctor & Gamble and SC Johnson.
Moncton’s Luc Jalbert, vice-president of Prelam Enterprises, and his business team followed the stink all the way to Times Square in New York City this week to bring their Just’a Drop air-care product to the masses.
Just’a Drop, which is available in Moncton and nation-wide at Wal-Mart and Jean Coutu, is described as “the only air-care product that suppresses unpleasant bathroom odours at the source – before they escape into the air.
Moncton-based entrepreneurs are making a big splash in North America by tackling the universal problem of embarrassing bathroom odours.
Luc Jalbert and Don Goguen of Prelam Enterprises have seen their latest innovation, the aptly named Just'a DropTM, take off in Canada.
The product is a revolutionary toilet freshener - one drop in the bowl before you go that neutralizes offensive odours before they become an embarrassing problem. With a firm grasp of the Canadian market now in hand, Prelam is looking to grow its success south of the border.
