In 1999 two entrepreneurs, Luc Jalbert and Don Goguen, created Prelam Enterprises, an air freshener company based in Moncton, New Brunswick, Canada. It was the beginning of a real David and Goliath story. With a combined 40 years of entrepreneurial experience, the two businessmen succeeded in establishing their company with air fresheners such as Funky Monkey, Aromatherapy and Eclipse.

In 2004, on a quest for innovation, Luc approached Don with a tiny bottle of toilet odour neutralizer and asks his partner to try this product. Sceptical at first, Don follows Luc's advice and realized the product's enormous potential. Quickly, the two businessmen met and spent hours developing the product, its artwork and what marketing tactics they would use. The toilet odour eliminator Just'a Drop was born from their hard work and fierce passion.

But how could they make people talk about such a sensitive issue as foul personal odours left behind in toilets? How could a small company from the Maritimes and with only three employees ever compete with large air freshener giants, especially with something relatively unheard of on the air freshener market? Don and Luc wanted to prove to the world that it was possible for Prelam to develop its market and survive among all-powerful multi-nationals like Glade and Proctor & Gamble. From TV commercials and newspaper advertisements to guerrilla and viral marketing, the Prelam team earned a reputation for consumer-driven innovation across Canada and the world.

Just'a Drop is now sold in big box retail chains like WalMart, Loblaws and Shoppers Drug Mart. Just'a Drop not only became Prelam's best seller in Canada, the toilet odour eliminator is also available in foreign countries such as the US, Japan, United Arab Emirates, Barbados and South Africa.